Our most up to date survey brought forward some results that, although not altogether amazing, were very concerning on sales presentations As you would expect 90% of respondents’ companies used PowerPoint and 35% of these users use it every day. That just goes to show how ingrained into the business world PowerPoint is In the 90% of managers who use PowerPoint 83% used it in face to face presentations. Take that alongside 73% of people presenting to customers and 72% to prospects you begin to observe just how significant a tool sales presentations is in today’s customers facing world. How much really depends on the presentation? Well think about how much work goes into nailing that meeting. Market research, cold calls, courting warm leads and afterwards finally persuading the customers to hold a meeting. All of that work leads to this one presentation. This single presentation can justify all the hard work, or it might waste it. If you can see the value that the final piece of the jigsaw has, then you begin to see how significant it is. A overwhelming 52% of the owners of the content within organisations have had no formal training on sales presentations or on presenting. Coupled with an enormous 72% of people who have no official process for updating their presentation we commence to see how under managed PowerPoint content is. When you look the cold hard facts it can be rather scary as the probability of you or I being obliged to sit through one of these substandard sales presentations is extremely high.

Simon Morton - www.eyefulpresentations.co.uk

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