Is your company’s messaging and positioning caught in the same ho hum features and benefits trap that many companies face? If so, it’s time to consider shifting your strategic marketing plan and going up market with your company’s messaging and positioning. Doing so can have a transforming effect on your companies ability to compete and successfully win in its target markets with its target customers. Going up market with your messaging and positioning is not a difficult task. What it does require, however, is rethinking of your messaging from being framed as features and benefits to your customers and basic product and company descriptions, through to answering the fundamental question of what’s in it for me, from the standpoint of the customer.
More on unified messaging and unified messaging systems

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